The biggest sporting event of the calendar year is nearly upon us, and all the major brands are pulling out all the stops to capitalise on the momentous occasion. We take a look at some of the early World Cup ad favourites, including the usual suspects Nike, Coca-Cola and McDonalds as well as relative newcomers Beats.

The Game Before The Game – Beats

Agency: R/GA & Sword Fight
Editing Company: Rock Paper Scissors
VFX: Brewster Parsons

Winner Stays – Nike

Agency: Wieden+Kennedy Amsterdam
Post-Production: The Mill

GOL! – McDonald’s

Agency: DDB
Production Company: Smuggler
Editing Company: Whitehouse Post

One World, One Game – Coca-Cola

Agency: Wieden+Kennedy São Paulo
Production Company: Stink São Paulo
Editing Company: Joint
Post-Production: The Mill

Now Is What You Make It – Pepsi

Agency: 180LA
Production Company: Reset
Editing Company: Cut + Run
Post-Production: The Mill

What's your favourite World Cup advert of 2014?